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SallyBR1's picture

THey are showing a series of ads with the line: "safe happens"

I know they have a point with those ads, but I hate them. Way too scary and disturbing.

I wonder how they made them - very realistic.

 


 


"Her shimmyshaky is much better than her chimichurri"
(Glenys, June 2006)

MadMom's picture

(post #46154, reply #1 of 40)

They actually don't disturb me, but they do make me stop and think.  To me, the point is that accidents can and do happen, someone gets distracted for just a moment, someone fails to obey a stop sign, etc., and if you're in an accident, you'd better hope you're in a safe car.



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

marie-louise's picture

(post #46154, reply #2 of 40)

That is a real crash (stunt drivers were used.) They are taking a lot of heat for making it.

SallyBR1's picture

(post #46154, reply #3 of 40)

Really? Stunt drivers!

Amazing. even scarier than I thought -

do you have a link to some info on either how they made it or the reaction of viewers?

 


 


"Her shimmyshaky is much better than her chimichurri"
(Glenys, June 2006)

marie-louise's picture

(post #46154, reply #4 of 40)

I can't remember where I read about it...NYTimes, I think (so it will no longer be available.) It was a few months ago. IIRC, the article quoted different people saying how irresponsible it was to actually use humans in the cars.

plantlust's picture

(post #46154, reply #5 of 40)

Ummmm, well who do they think is in REAL crashes?

All of a sudden the family gets poofed out of the car & is replaced by crash test dummies? Irresponsible is.....oooo...I'm getting worked up here, never mind, off the soapbox.

Oven & 2 front tires. My little bling-bling.

Do not meddle in the affairs of dragons, for you are crunchy and taste good with parsley sauce, goat cheese garlic mashed potatoes, Galena Cellars Niagra grape wine & Pie Boss's apple crumble topped with Ruth & Phil's sour cream/cinnamon ice cream.

MadMom's picture

(post #46154, reply #6 of 40)

I have to agree with plantlust.  Irresponsible is "test drivers" driving like maniacs on a "closed course.  Do not try this at home."  Real people get into real accidents.  I happen to think these ads are very responsible, much more so than the ones which try to portray all cars as speed machines which can be driven like race cars.



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

SallyBR1's picture

(post #46154, reply #7 of 40)

I can definitely see the point of those ads.

Maybe because I am a very responsible driver they don t do much for me. However, when I was 20 years old driving in Sao Paulo like a maniac (you would not believe the kind of stuff I used to do) - someone should have forced me to watch those over and over and over.

 


 


"Her shimmyshaky is much better than her chimichurri"
(Glenys, June 2006)

marie-louise's picture

(post #46154, reply #8 of 40)

Remember, I was a nurse in a big trauma center for 15 years. I know what real people look like when they get hit by a car, fall or jump out a window, get kicked in the face, etc. I don't like watching violent movies for the same reason.

Now to go off on a tangent, I've had a new BMW for a few months. I really wanted to go pick it up in South Carolina because they give you free racetrack lessons, but the next best thing is to take some [expensive] BMW-sponsored driving lessons out here. First they teach you about what your car can do in a classroom situation, then they let you drive a test BMW w/ an instructor in the car, and finally, talking to you via remote. They put you in controlled skids and slips on grease and ice and such. BMW has some sort of special steering (more than anti-lock brakes) that takes control of the car for you when you are sliding out of control. It makes people panic because suddenly your car doesn't respond when you steer-so they let you practice trusting the car taking over the steering-so if it happens in a real situation, you don't freak out. And of course you get to see how fast is safe versus how fast is too fast.


Edited 9/24/2006 2:33 pm by marie-louise

MadMom's picture

(post #46154, reply #9 of 40)

I understand where you're coming from, but I feel better seeing an ad where real people have accidents than these trumped up situations with professional drivers managing to drive way too fast, swerve around every obstacle, and come out smelling like a rose.  Yes, you or I might be hurt in an accident, but wouldn't we be better off in a safe car?  BTW, I applaud what BMW is doing to improve safety.  I still think car manufacturers should concentrate on safety, rather than speed.  To me, that is more important than even gas mileage, which probably comes second to speed in the ads these days.



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

Heather's picture

(post #46154, reply #34 of 40)

>>I can't remember where I read about it...NYTimes, I think (so it will no longer be available.) It was a few months ago. IIRC, the article quoted different people saying how irresponsible it was to actually use humans in the cars.<<<

April 24, 2006
MEDIA TALK; Crashes in VW Ads Stressing Safety Are Upsetting to Some Viewers
By JULIE BOSMAN

The star of a recent television commercial for Volkswagen is a tiny black gremlinlike character called the Fast, who urges young male drivers of its GTI hatchback to do what its name implies: drive faster.

''You keep that Fast under control, son,'' a police officer says sternly in one ad.

But now Volkswagen has layered another message onto its speed-hungry campaign: a graphic set of commercials that stress safety. In the ads, Volkswagen Jetta drivers survive shocking car crashes. In one, four Jetta occupants are chatting when the car is suddenly sideswiped by a sport utility vehicle. Another shows a Jetta hitting the rear end of a pickup as the truck backs out of a driveway. The commercials end with the passengers standing on the street, staring at the crumpled Jetta in shock. ''Safe happens,'' the text of the ad reads, promoting the Jetta's safety features.

It is a long way from the Volkswagen of the 1990's, when the company cultivated a ''happy go lucky, everything's cool'' image with the slogan ''Drivers Wanted.'' Some consumers are not taking kindly to the new VW ads. Some of the ads, which were created by Crispin Porter & Bogusky in Miami, a unit of MDC Partners, have been circulating at YouTubecom, a site that carries videos, since they were first broadcast, prompting some complaints from viewers.

''The freakiest, most upsetting ad on TV right now,'' wrote Kyrie O'Connor, the deputy managing editor for features, in a posting Thursday on the MeMo blog at the Web site of The Houston Chronicle. In a letter to Volkswagen, Cathy Collins, of Columbus, Ohio, wrote that she was ''traumatized because of your repulsive new advertising campaign.''

Andrew Keller, the executive creative director for Crispin, said the GTI and Jetta campaigns were meant to explain the positive assets of each car.

''They're different cars, they're different targets, and they have different strengths,'' Mr. Keller said.

Crispin first acquired the VW account, estimated to be worth $350 million, in September, when the company dismissed its previous agency, Arnold Worldwide in Boston. Fran Kelly, the chief executive and president of Arnold Worldwide, a unit of Havas, said his agency tried to create a love affair between drivers and Volkswagen during the 10 years it held the Volkswagen account.

''It seems at least for now that Crispin and VW are walking in a new direction,'' he said. ''Or driving in a new direction.'' JULIE BOSMAN

Rhea's picture

(post #46154, reply #36 of 40)

"...are chatting when the car is suddenly sideswiped by a sport utility vehicle."


According to many articles and studies I have seen and my insurance company has also mentioned, one of the reasons insurance is so high on sport utility vehicles is simply because there is a noted higher case of personal and vehicle damage when you are hit by one....therefor I am further annoyed that VW has portrayed their cars as beyond the stats noted fact that there would be, in most instances some form of personal injury-side air bag or no air bag...how irresponsible on their part...


I wonder if TROJAN will start airing commercials showing people having  rip roaring sex, and then proclaiming...


SAFE HAPPENS!!!


 


 a wise woman once said you have to kiss alot of frogs before you find your prince.. my lips are sore...p.s. but I finally found one!!!

I can't even afford the lifestyle I don't want...

TracyK's picture

(post #46154, reply #37 of 40)

This post made my brain hurt. What are you upset about?

CT poster in bad standing since 2000.

Rhea's picture

(post #46154, reply #38 of 40)

um, not sure if my post or this whole thread makes your brain hurt...LOL, but the just of it is that the VW ads out there have drummed up alot of talk lately...I am certainly not mad at anything, on the contrary, I think it rather funny that a car company has to resort to such a low level of advertising to try and convince a cliet that their cars are safe...:)


I am t rying to remember way, waaaaaaaaaaayyyyyyyyyyy back a couple of years ago....was it you that I spoke with here in trying to arrange myself and my friend Jeremy to come to a "fest?" :)


edited to add...how does one post their pic in their little profile...? :)


 


 a wise woman once said you have to kiss alot of frogs before you find your prince.. my lips are sore...p.s. but I finally found one!!!


Edited 9/28/2006 1:16 pm ET by Rhea

I can't even afford the lifestyle I don't want...

TracyK's picture

(post #46154, reply #39 of 40)

I understand the general point of the thread, I just totally missed whatever it was you were saying about insurance and SUVs and how VW is irresponsible. Just totally missed it, LOL.


Personally, I think the ads are well-done and quite effective. At this point, any ad that gets noticed can be considered effective, and this series has certainly gotten a lot of notice.


Yes, I am the one who planned the Tracyfest in 2004. :-)


CT poster in bad standing since 2000.

Rhea's picture

(post #46154, reply #40 of 40)

LOL...like they say- any publicity is good publicity...hehehe...:)

 a wise woman once said you have to kiss alot of frogs before you find your prince.. my lips are sore...p.s. but I finally found one!!!

I can't even afford the lifestyle I don't want...

bookwyrm73's picture

(post #46154, reply #10 of 40)

The first time I was watching this ad I was shocked, scared by the suddenness of the accident.  I guess that was the point.  It was more shocking because I was still laughing at the line, "Four hours isn't a medical problem, it's a scheduling problem." when the cars smashed into each other.

 


"If one cannot enjoy reading a book over and over again, there is no use reading it at all."    Oscar Wilde

A library is not a luxury but one of the necessities of life.
Henry Ward Beecher

HammerHarry's picture

(post #46154, reply #11 of 40)

I saw an ad on TV a few years ago in Quebec; it was to discourage teens from drag racing.  The ad was a home movie that a kid filmed of his friend in his Mustang, doing over 100 mph, losing control, and crashing, fatally.


The grieving family encouraged the use of the video footage to (hopefully) prevent someone from doing this again.  It was sickening, reading the subtitles that told you about the 17 year old (if I recall) driver.... but powerful, you betcha.

MadMom's picture

(post #46154, reply #12 of 40)

Anyone besides DH and I notice how many young kids are killed or injured driving Mustangs?  Can't be just a coincidence.



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

Aberwacky's picture

(post #46154, reply #21 of 40)

I think it's because they're generally overpowered cars for teenagers. When you get that much horsepower and a teenage driver together, you're asking for trouble. 


 My preference would be that all teenagers be limited to 4 cylinders.  Or, one-seater tanks that don't go more than 50 MPH and get 2 GPM, and they have to pay for the gas.


Leigh


How is it that we put man on the moon before we figured out it would be a good idea to put wheels on luggage?

"Happiness does not depend on outward things, but on the way we see them." 
-Leo Tolstoy
MadMom's picture

(post #46154, reply #22 of 40)

I just want to grab the parents who give such cars to their teenagers (most teenagers I know certainly can't afford to buy one for themselves) and shake them and ask "What on earth are you thinking???"  To my way of thinking, a teenager needs a safe car, preferably one which gets decent gas mileage and has good insurance rates (since I think they should pay for their own gas and insurance) and preferably one which isn't big enough to put half the football team in.



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

GRooskers's picture

(post #46154, reply #25 of 40)

We just lost a 20-year-old to street racing the other day. It was BMW vs. Mercedes on one of the fast, winding roads in South OC. One boy is dead, two girls are in critical condition, and the second boy walked.


Heartbreaking AND maddening all at the same time.

dorcast's picture

(post #46154, reply #13 of 40)

I didn't notice this (perhaps all of you did), but the women in the car
in this latest commerical, are actually discussing the earlier Volkswagon spot crash spot when they crash.
The woman in the passenger seat is saying
"These people are talking, whatever, and WHAM! I think they went too far . . . It's shocking for shock value."

Article about it in Ad Week today.

Edited 9/25/2006 4:26 pm ET by Dorcast


Edited 9/25/2006 4:27 pm ET by Dorcast

TracyK's picture

(post #46154, reply #14 of 40)

I think it's a great ad campaign. It's shocking, but frankly, so are car accidents.

CT poster in bad standing since 2000.

Adele's picture

(post #46154, reply #15 of 40)

I still haven't seen this ad, is it on regular TV?

But, but, it's SUPPOSED to taste like that!

But, but, it's SUPPOSED to taste like that!

dorcast's picture

(post #46154, reply #16 of 40)

Yes, they run nationally.
Here is a link to the first one
http://www.youtube.com/watch?v=9W5kUl1YUY0&eurl=

(am I allowed to do that?)

TracyK's picture

(post #46154, reply #17 of 40)

(am I allowed to do that?)

Sure. :-)

CT poster in bad standing since 2000.

Adele's picture

(post #46154, reply #19 of 40)

Thank you (and Kitchen Witch).  I for sure haven't seen these, quite an impact though.  :)

But, but, it's SUPPOSED to taste like that!

But, but, it's SUPPOSED to taste like that!

Jean's picture

(post #46154, reply #20 of 40)

Groan.



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KitchenWitch's picture

(post #46154, reply #18 of 40)

they are on VW's site as well.


http://www.vw.com/vwlife/commercial.html


 


~RuthAnn


CT poster in bad standing since 1998

~RuthAnn

Rhea's picture

(post #46154, reply #23 of 40)

I once owned a 1987 VW jetta and it deed indeed drive like a tank(it just was a piece of crap and cost me a fortune)....while it is from a marketing point of view a great idea( not that I agree with it )what bugs me is that living in Toronto I have sadly been hit like both ads show...one by a guy trying to drop his female 'friend' off after a "lunch"...I had no airback in my side door and was just badly shaken up...the next  time a kid just turning 17 and out with Daddy's sportscar blew threw an intersection taking a left turn into the front of my car as I was entering the intersection....


Those ads are effective in shock value but I can tell you I certainly did not just hop out of my car and stand at the sidewalk happy.  Yes the air bag goes off, but what ads like this DONT tell you is the FORCE at which they hit you in the face and chest. I had internal bruising on my face and chest for weeks, bleeding gums, a dessert plate sized bruise between the chest from the force of the seatbelt, many pulled muscles and the creation of disc issues to come later on.


..now where was ALL THAT in their ads???


I had nothing but problems with that car and what really ticks me off is that VW feels  they HAVE to show you how safe their car is.....shouldn't we, as consumers be able to feel confident that the cars we buy with the technology available today ARE SAFE????


My friend a police officer has always said...the most important thing that will save you in an accident is a seatbelt...whew,...just got all worked up...but I do agree with MadMom about the cars being bought for kids that have barely rec'd their permits...in Toronto there are shocking accidents with deaths of young boys drag racing on busy highways amongst traffic...not too long ago a young baby became an orfan due to some young kid racing , hitting and killing them...they were out for their Anniversary....


It seems the high insurance rates here are simply NOT enough  to stop this insanity...I was once told my my insurance company that the reason MY rates were high( with a spotless record) was "because the stats showed that there was a huge number of  young Oriental boys north of the ciy racing their cars and getting arrested after numerous accidents!!!!"  I almost started to foam at the mouth.


While there are laws to regulate what after market parts go on a car ,there is simply not a system in place to police it....it is just scary.


...my first car was a Chevette, and I felt like I was driving a Porcshe...boy have times changed! 


 a wise woman once said you have to kiss alot of frogs before you find your prince.. my lips are sore...p.s. but I finally found one!!!

I can't even afford the lifestyle I don't want...