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Food Network is brainwashing it's hosts

AmyElliesMom's picture

Now, I know Alton Brown isn't everyone's cup of tea, but at least in the past he's not made anything from a box. Heck, his first season had several shows about making your own mixes and how boxes mixes were evil and overpriced crap.

So, tonight, I'm watching him make pate a choux (looked fairly straightforward; is it as hard as I think it is?) from scratch, bake some eclairs and cream puffs and then FILL THEM WITH BOXED PUDDING.

He seriously looked like he was going to PUKE just saying "Normally, you'd fill these with pastry cream, a kind of stirred custard stabilized with starch, but if you are like me, lazy, you can use some boxed vanilla pudding made with a little less liquid."

Now, Alton may be many things, but I've never thought of him as lazy or one to take unneeded shortcuts in the kitchen.

Oh, and he made a big deal out of not using an Ateco piping bag to fill the eclairs - why bother when a Ziploc will do just as well? Wha???

His spiel there was that the piping bag is a unitasker and you know how he hates thoses. And then proceeded to struggle with filling and using the plastic bag. Duh. B/C while a plastic ziploc bag can work in a pinch, if you are going through the bother of making pate a choux from scratch, why the hell would you fill it with vanilla pudding from a box, and use an inferior piece of equipment to do so?

I'm now utterly convinced both Paula Deen's sudden love of mayonnaise in every dish and three sticks of butter in every meal and now Alton's defection to the semi-homemade side are edicts from on high.

I guess their target audience is no longer people who cook, but people who assemble.

But Alton? Why, Alton, why? Why did you sell your soul for a box of pudding???

 


"God is in the cosmic microwaves."

 

Save the Earth! It's the only planet with wine and chocolate.

macy's picture

(post #45587, reply #1 of 63)

"if you are going through the bother of making pate a choux from scratch, why the hell would you fill it with vanilla pudding from a box"


Maybe 30 minutes wasn't enough time to cover both pate a choux and pastry cream. At least most of the viewing audience already knows how to make pudding from a box. No need to teach that, LOL.

AmyElliesMom's picture

(post #45587, reply #2 of 63)

Oh, yeah, totally not enough time. He'll usually say something like "We covered pastry cream in our Eggscetera episode" or something like that.

I've NEVER heard him say "use a box mix" before. And I do use s/f box pudding for myself, lol! Nothing against it in its place, but he just seemed sooo uncomfortable saying to use it. I feel kind of sorry for him.

 


"God is in the cosmic microwaves."

 

Save the Earth! It's the only planet with wine and chocolate.

Frankie's picture

(post #45587, reply #3 of 63)

Yeah, I saw the episode tonight too. Very weird. As Macy wrote, he usually refers to a previously aired show. He has already covered custards and creams. That would have been enough. But to stoop to instant! Yikes!!

About the ziplock bag thing: Very strange. It is a good idea when doing small batches (of melted chocolate) where you do not need a nozzle for a particular effect, but he went on to use the bag for 3 or 4 uses! Isn't that a multi-tasker? Each required a different nozzle for a different application.

As for cleaning bags - flip them inside out and sponge wash. What's the big deal? - at least for custards and pate-choux.

Looks like the execs are getting involved with the programing. It started out as a purist, though accessible, show/ network, but now it's a corp with money people trying to maximize revenues. It's all about the benjamins!

Cross marketing. Cutting deals with vendors and advertisers. Product placement.

Yeah, and it's about making EVERYTHING marketable to the greatest common denominator. Why can't there be beginner, intermediate and advanced shows? Seems like if it isn't on the level of "How To Boil Water"; it has to be about celebrity,"Behind The Bash"; ego, "Emeril..."; or an informercial, "Unwrapped."

Please, a moment of silence for our loss.....

Frankie


Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.

Robert Heinlein, Time Enough For Love


Flay your Suffolk bought-this-morning sole with organic hand-cracked pepper and blasted salt. Thrill each side for four minutes at torchmark haut. Interrogate a lemon. Embarrass any tough roots from the samphire. Then bamboozle till it's al dente with that certain je ne sais quoi.

Arabella Weir as Minty Marchmont - Posh Nosh


Wolvie's picture

(post #45587, reply #4 of 63)

these are the reasons I stopped watching the Food network over 4 years ago. It was already rapidly descending into the muck. Le sigh.


On a positive note, PBS still has some very good food shows. TG.


Sit down before fact as a little child, be prepared to give up every preconceived notion, follow humbly wherever and to whatever abysses nature leads, or you shall learn nothing.


THOMAS HENRY HUXLEY,  September 23, 1860.


 

 

StevenHB's picture

(post #45587, reply #6 of 63)

On a positive note, PBS still has some very good food shows.


It may, but I fear that there are fewer and fewer of them because Food Network is monopolizing the category.



Without coffee, chocolate, and beer, in that order, life as we know it would not be possible

Without coffee, chocolate, and beer, in that order, life as we know it would not be possible
AmyElliesMom's picture

(post #45587, reply #21 of 63)

I wouldn't know about PBS. All I ever see on there are those stupid fund raiser shows - A Better Life By Listening to Some Guy Drone On and On for Three Hours, Interrupted by Pledge Breaks Every 20 Minutes and Really Old Musicians That We've Propped Up With Stakes So As To Appeal To The Only Demographic With Money To Send To Us.

You mean Nova and cooking shows are still on in some markets, lol?

 


"God is in the cosmic microwaves."

 

Save the Earth! It's the only planet with wine and chocolate.

Robin's picture

(post #45587, reply #5 of 63)

Look at the commercials.  Every one is for processed food.  How can the hosts say "make everything from scratch, it's better and healthier" when the station wants to sell advertising space?

 

 

Frankie's picture

(post #45587, reply #7 of 63)

BINGO!

F


Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.

Robert Heinlein, Time Enough For Love


Flay your Suffolk bought-this-morning sole with organic hand-cracked pepper and blasted salt. Thrill each side for four minutes at torchmark haut. Interrogate a lemon. Embarrass any tough roots from the samphire. Then bamboozle till it's al dente with that certain je ne sais quoi.

Arabella Weir as Minty Marchmont - Posh Nosh


MadMom's picture

(post #45587, reply #8 of 63)

Would this be an inappropriate time to point out that "it's" is a contraction of "it is" and NOT the possessive form of "it"? 



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

Frankie's picture

(post #45587, reply #9 of 63)

I just reread ALL the posts, just in case, and could not find the error to which you refer. Did you find one or is this just a point of information which may be useful in my future postings?

Thank you for your generousity of proper grammar guidance. Its much appreciated! ; )

Frankie


Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.

Robert Heinlein, Time Enough For Love


Flay your Suffolk bought-this-morning sole with organic hand-cracked pepper and blasted salt. Thrill each side for four minutes at torchmark haut. Interrogate a lemon. Embarrass any tough roots from the samphire. Then bamboozle till it's al dente with that certain je ne sais quoi.

Arabella Weir as Minty Marchmont - Posh Nosh


RuthWells's picture

(post #45587, reply #10 of 63)

Thread title. <g>


 


Ruth Wells


"Gardening is the only unquestionably useful job."
 - G.B. Shaw

Ruth Wells

"Gardening is the only unquestionably useful job."
 - G.B. Shaw

www.lemonade-and-kidneys.blogspot.com

www.ruthssweetpleasures.com

http://www.pkdcure.org/Default.aspx?TabI...

Frankie's picture

(post #45587, reply #11 of 63)

AHA!

If it were a watermelon, I would have tripped over it!

Note to self: Develope thicker skin.

F


Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.

Robert Heinlein, Time Enough For Love


Flay your Suffolk bought-this-morning sole with organic hand-cracked pepper and blasted salt. Thrill each side for four minutes at torchmark haut. Interrogate a lemon. Embarrass any tough roots from the samphire. Then bamboozle till it's al dente with that certain je ne sais quoi.

Arabella Weir as Minty Marchmont - Posh Nosh


CHandGreeson's picture

(post #45587, reply #12 of 63)

<<If it were a watermelon, I would have tripped over it!>>

I love this! I always say "If it were a snake it would have bit me" but this seems far more appropriate for the kitchen :)

I am also lamenting the decline of Food Network. For me it started with the lawyer-turned-pastry chef who, himself, makes incredible cakes. He interviews fabulous artists and then shows how to make JUNK in the 15 seconds alloted to him.

Has Emeril been converted, too?

~Charlotte

edited to add: What I find frustrating is that it's NOT THAT HARD to do most of what is shown on tv. If people were shown what to do and that it's not that hard, they'd do it. It's the lowest-common-denominator shows that make it seem as though "real" cooking is hard.


Edited 6/14/2006 10:20 am ET by CHandGreeson

Frankie's picture

(post #45587, reply #13 of 63)

If the masses found out that made from scratch is not much, if at all, harder than making from boxed, the sponsors would have less to sell.

We live in a country of marketers and bean counters, not of healthy, quality products and taste. As long as they get into the business hierarchy and lead the flocks, we get marketed what makes them money. The more they limit what information we get, the more they control what is available.

BTW - 85% of the population has no tastebuds, doesn't know what to like or how to think unless they are taught by someone. It is up to use to decide who that someone should be.

This last point might be an unpopular concept. Think about it though.

Frankie


Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.

Robert Heinlein, Time Enough For Love


Flay your Suffolk bought-this-morning sole with organic hand-cracked pepper and blasted salt. Thrill each side for four minutes at torchmark haut. Interrogate a lemon. Embarrass any tough roots from the samphire. Then bamboozle till it's al dente with that certain je ne sais quoi.

Arabella Weir as Minty Marchmont - Posh Nosh


CulinaryArtist's picture

(post #45587, reply #20 of 63)

It all seems to be part of a cycle.  Get everyone's attention, with good shows, chef's doing what they believe in, sell books that they write, promote their careers, etc.  Re-tool the shows from time to time, then sell out to the big deal bean counters and increase revenue by pleasing the big a$$ advertisers by ultimately retool the shows again to please those advertisers.  It's now like a catch-22, if they don't do what the big a$$ advertisers want they can't go back to the smaller guys because they've grown their overhead to the point that only the big a$$ advertisers can afford to support them!


Ain't that the American Dream Bigger is Better...quality be darned!  Just my 22 cents!


Jimbo the TRAVELING CULINARY ARTIST

Jimbo the TRAVELING CULINARY ARTIST

http//:www.travelingculinaryartist.com

Ricks503's picture

(post #45587, reply #57 of 63)

It is up to use to decide who that someone should be.


I saw this and had to check your profile - Yup - a NY'er.


BTW - I grew up on LI.


1 - measure the board twice, 2 - cut it once, 3 - measure the space where it is supposed to go        4 - get a new board and go back to step 1

 

 

" There'll be no living with her now" - Captain Jack Sparrow

AnnL's picture

(post #45587, reply #14 of 63)

Actually, I think the thread title is correct ("it's" is possessive in this case).  I believe MadMom was referring to Frankie's signature quote "It's made by lazy...".

AnnL
Transitions Farm
Gardening, cooking, and riding
in Central Mass.

Ann
"The elders were wise.  They knew that man's heart, away from nature, becomes hard; they knew that lack of respect for growing, living things, soon led to lack of respect for humans, too."  Chief Luther Standing Bear, Lakota Sioux

RuthWells's picture

(post #45587, reply #15 of 63)

Pour yourself another coffee, Ann!  ; )  The apostrophe is only used for the conjunction of "it is".  Possessive form "its" never uses an apostrophe.


Edited to add -- Frank's signature line is properly punctuated.



Ruth Wells


"Gardening is the only unquestionably useful job."
 - G.B. Shaw


Edited 6/14/2006 11:51 am ET by RuthWells


Edited 6/14/2006 12:17 pm ET by RuthWells

Ruth Wells

"Gardening is the only unquestionably useful job."
 - G.B. Shaw

www.lemonade-and-kidneys.blogspot.com

www.ruthssweetpleasures.com

http://www.pkdcure.org/Default.aspx?TabI...

Gretchen's picture

(post #45587, reply #16 of 63)

Ruth is right--except for "poor" and "punctuation"!!   ;o)

Gretchen

Gretchen
RuthWells's picture

(post #45587, reply #18 of 63)

Arrggh!!  I just got myself a cuppa, so matters should improve significantly.  ; )


(Had to go go back and fix.... inexcusable!)



Ruth Wells


"Gardening is the only unquestionably useful job."
 - G.B. Shaw


Edited 6/14/2006 12:17 pm ET by RuthWells

Ruth Wells

"Gardening is the only unquestionably useful job."
 - G.B. Shaw

www.lemonade-and-kidneys.blogspot.com

www.ruthssweetpleasures.com

http://www.pkdcure.org/Default.aspx?TabI...

MadMom's picture

(post #45587, reply #19 of 63)

Ohhh, Ann, Ann, Ann..."it's" is never possessive.  It is, or it's, a contraction for the two words "it" and "is."  Have that tattooed inside your eyelids so you will never forget it.


And Frankie...develop is spelled without the "e" on the end, LOL.




Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!
Frankie's picture

(post #45587, reply #24 of 63)

Iknewthat

F


Progress isn't made by early risers. It's made by lazy men trying to find easier ways to do something.

Robert Heinlein, Time Enough For Love


Flay your Suffolk bought-this-morning sole with organic hand-cracked pepper and blasted salt. Thrill each side for four minutes at torchmark haut. Interrogate a lemon. Embarrass any tough roots from the samphire. Then bamboozle till it's al dente with that certain je ne sais quoi.

Arabella Weir as Minty Marchmont - Posh Nosh


AnnL's picture

(post #45587, reply #25 of 63)

Oh,ack, I misread your post to Frankie.  And, I admit, I can never remember which one the apostrophe goes with in it's.  <slinking away in shame> 


AnnL
Transitions Farm
Gardening, cooking, and riding
in Central Mass.

Ann
"The elders were wise.  They knew that man's heart, away from nature, becomes hard; they knew that lack of respect for growing, living things, soon led to lack of respect for humans, too."  Chief Luther Standing Bear, Lakota Sioux

StevenHB's picture

(post #45587, reply #27 of 63)

Or for "It has."


Without coffee, chocolate, and beer, in that order, life as we know it would not be possible

Without coffee, chocolate, and beer, in that order, life as we know it would not be possible
MadMom's picture

(post #45587, reply #29 of 63)

Or "it was" -  the point is that it's not possessive, it's a contraction, darnit!



Not One More Day!
Not One More Dime! Not One More Life! Not One More Lie!

End the Occupation of Iraq -- Bring the Troops Home Now!

And Take Care of Them When They Get Here!

Aberwacky's picture

(post #45587, reply #48 of 63)

And I know this, but when I get in a hurry my fingers get ahead of my brain and put the apostrophe in for the possessive version.  I've tried to talk to them about it, but they won't listen.


Leigh


Bacteria is the only culture some people have.

"Happiness does not depend on outward things, but on the way we see them." 
-Leo Tolstoy
Ozark's picture

(post #45587, reply #34 of 63)

I say bring these two back!


 


"A wink is good as a nod to a blind man."

 

Growing old is inevitable, growing up is optional!

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Glenys's picture

(post #45587, reply #35 of 63)

I guess if you like repeats. Exhumation requires a court order.

deejeh's picture

(post #45587, reply #45 of 63)

Exhumation requires a court order.


I just wasted a mouthful of perfectly good Merlot...


deej

AmyElliesMom's picture

(post #45587, reply #22 of 63)

Yeah, I caught that JUST as I hit "post". Oopsie. It happens. Finger memory and all...

 


"God is in the cosmic microwaves."

 

Save the Earth! It's the only planet with wine and chocolate.