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Will you please review my web site?

AaronRosenthal's picture

I mainly hang out in Fine Homebuilding, since I do remodeling.
I have a new web site for my business, and one of the reviewers suggested it is too "male", and we all know the other half makes the important decisions (been married 36 years and have 93 children - foster children, I'm not a monster!).
So please, would you look at my site from your more balanced viewpoint, and tell us how it looks?
www.aaronrconstruction.com
I thank you very much.
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

Gary's picture

(post #67262, reply #1 of 21)

Under the "What we do" tab, the text suddenly stops at the bottom of the page.

There are contractors who play catch-up, always asking for more money because they are short of cash from the last job – meanwhile, your job is not getting finished. This is especially true in difficult economic times. Our business

The people who gave us golf and called it a game are the same people who gave us bag pipes and called it music and haggis and called it food.

AaronRosenthal's picture

(post #67262, reply #8 of 21)

Thank you.
I have forwarded your comment to the designer.
In case this is a browser-specific issue, would you please share which Internet browser you use, so we can fix my site?

Regards,
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

Gary's picture

(post #67262, reply #13 of 21)

FF3.06

The people who gave us golf and called it a game are the same people who gave us bag pipes and called it music and haggis and called it food.

Gary's picture

(post #67262, reply #14 of 21)

Here is a screen capture Firefix 3.06

The people who gave us golf and called it a game are the same people who gave us bag pipes and called it music and haggis and called it food.

PreviewAttachmentSize
Capture-02-21-00001.jpg
Capture-02-21-00001.jpg76.22 KB
Tess's picture

(post #67262, reply #2 of 21)

I like the detailed pictures of the work in progress, though some of the pictures are difficult to figure out you did a good job of explaining what was going on. Some of them are quite scary looking, especially the dry rot! I don't know if that's good or not, but it does show that you can handle tough jobs.

I'd like to see a simple diagram or plan of the jobs. For example, where the triangular wall was in "Home Theatre Installation," and how the walls divide up the space in "New Basement Suite."

The picture (the blueprint with the tools on it) on your home page is confusing because the small photos looked to me, at first, like some strange tools. The black on the T-square and the black hammer head don't contrast with the dark blue-print. The blue-prints my husband brings home sometimes are white with light blue lines and that would make the tools more striking. I like seeing the tools as though someone just put them down while taking a coffee break. The tool belt in the header is cool too.

To make it easier on the eyes, you could break up the block of text on "What We Do" with some small pictures of other tools. And "Contact Us" might be more memorable with a tool picture as well.

That's my 2¢.

Tess's Japanese Kitchen
http://1tess.wordpress.com


Edited 2/21/2009 3:22 am ET by Tess

Tess's Japanese Kitchen http://1tess.wordpress.com
AaronRosenthal's picture

(post #67262, reply #9 of 21)

Tess, I'm thrilled you took the time to review my site.
Although it's "up", the tweaking will continue and your input is exactly what I want to hear.
Thank you very much.
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

ashleyd's picture

(post #67262, reply #3 of 21)

Well I'd use you! A couple of things though. You have too much text, what you say is fine and it's literate, but try editing it down, or tuck it away down the bottom of the page. You need a camera with a really wide angle lens because on most of the internal shots you can't see enough of the context. It's a decent solid job and to some extent reflects the work you do, which is not a bad thing, but a more open feel (don't be afraid of white space) might help.


Age is unimportant unless you’re a cheese.

Age is unimportant unless you’re a cheese.

AaronRosenthal's picture

(post #67262, reply #10 of 21)

Ashley, I appreciate your remarks.
We are still editing, as you can imagine.
While I have wide angle lenses, I honestly didn't think of the web aspect while taking the pictures, so I used my in-van (Lorry) point and shoot.
I'll do the finals with more care in the future.
Thank you,
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

Marcia's picture

(post #67262, reply #4 of 21)

I only wish you were located in southern NJ; I'd use you in a minute.

That said, I don't see your website as overly masculine, but I agree with Ashley that there is too much text. I like the awful pictures -- the after pictures really show what you can do and how thorough your work is.

I don't have experience with websites but Tess does, and hers is excellent. I'd listen to her advice as well as that of Ashley. Ashley takes a great picture, as does Tess, though the ones I've seen have been mostly food related. ;-)

Edited because Tess has a blog, not a website, but that doesn't change the fact that it's put together very nicely.


Edited 2/21/2009 2:28 pm ET by Marcia

Tess's picture

(post #67262, reply #6 of 21)

Hey Marcia!
Thanks much for the compliment!
LOL! my blog is all about learning Japanese cooking so most of the pics ARE of food.
But blogs and websites are closely related. I run the site for my work at a non-profit.

Tess's Japanese Kitchen
http://1tess.wordpress.com
Tess's Japanese Kitchen http://1tess.wordpress.com
Marcia's picture

(post #67262, reply #17 of 21)

Your blog looks very professional (in this case a good thing, lol), so I'm not surprised that you run the website for your work. :)

AaronRosenthal's picture

(post #67262, reply #11 of 21)

Thank you for taking the time to review the site.
It's interesting that the Fine Homebuilding crowd never mentioned the items you folks are bringing to the table. I would never consider a commission on a family home with only the input from the weaker sex (mine LOL!) alone, so I am thrilled you folks are bringing issues to really make the site friendly.
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

Pati's picture

(post #67262, reply #5 of 21)

I liked the site. I agree with others that your "after" pics  are too tight and more context is needed. The before and during pics provide a lot of information that instill confidence in your abilities. The homepage pic shows up fine on my browser. I had no problem with the contrast between the blueprint color and the tools.


I think the site provides a good balance between text and pics. It does not feel too text heavy to me. However, if you wanted, you could break up the text on the "What we do" page by adding a picture or some graphics.


As far as being too masculine, I suppose the header may feel that way. But then, I would expect a construction website to feel "male", as you put it. The font you have chosen for the company's name lends itself to that. As does the logo. I think the rest of the site complements them. The fonts you have chosen for the rest of the site are friendly enough. I can't see going to a very feminine feeling site when you are displaying pics of rotting wood and subflooring. Hammers and tape measures aren't traditionally feminine.


So, other than wider angled pics, the only suggestion I'd make to appeal more to women would be to use less black and more soft color. How you'd do that with a bright yellow, white and black logo is beyond me though.


Hope this helps. Good luck with your business and your new web site.

Tess's picture

(post #67262, reply #7 of 21)

Hi pati,

I agree that the homepage pic shows up fine (except for the small photos scattered on the bluprint), but it would be more striking on a lighter background.

I'd caution against wide angle pictures. They can be quite distorted (even disorienting) unless done by a professional. Leave that to the decorators. A few simple diagrams that give an overview of the projects would give a reader more understanding of the work done on the project.

Tess's Japanese Kitchen
http://1tess.wordpress.com
Tess's Japanese Kitchen http://1tess.wordpress.com
AaronRosenthal's picture

(post #67262, reply #12 of 21)

Thank you for your input.
I will be working on all the items mentioned, but I'm not sure what you mean by my pictures being too "tight".
Would you mind expanding that thought so I can see what I can change?
Regards,
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

Pati's picture

(post #67262, reply #20 of 21)

Tight, as in too close up. Pull the shot out some to give a little more context or reference.

Syrah's picture

(post #67262, reply #15 of 21)

Overall, I think it's a well constructed site. As for being to masculine, I'd have a few concerns it was more fluffy.


I like the fact all the photos have an explanation. For the after shots, they need to pop a bit more. I can tell you've done a good job, but it doesn't inspire me to do any renovations. Does that make sense?


I also think you could tone down or eliminate the Contact Us info that is permanently on the right. Especially since you have a "contact us" link in the header.


Your photo on the About Us page is a good one. You look trustworthy and I would hire you definitely.


 


 


My perseverance will be rewarded.

"Life is not easy for any of us. But what of that? We must have perseverance and, above all, confidence in ourselves. We must believe that we are gifted for something, and that this thing, at whatever cost, must be obtained." -Marie Curie

leonap's picture

(post #67262, reply #16 of 21)

I was hoping someone else would bring this up. You never know when someone asks for a critique if they will be completely open-minded. In other words, I really hate to offend people, but here is my take.

First, it is apparent that your work is of good quality, but that is not what first comes to my mind when I look at those pictures. The decor and clutter are distracting and interfere with gauging (sp?) your actual work. Apologies to the homeowners. Believe me, I know clutter, but for advertising purposes, all should look pristine and up-to-date. So my recommendation is to shoot your pictures before the homeowner brings in their stuff. The exception would be if you happen upon a customer who has a flair for decor.

A couple of specifics: Hide those wires. They are unsightly and might indicate insufficient wiring/outlets.

The added bathroom. It looks like you'd have to squeeze by or turn sideways to get past the shower corner. Maybe a picture taken from a different angle would be more flattering to your work.

Hope this helps. Best wishes.

AaronRosenthal's picture

(post #67262, reply #18 of 21)

Thank you for your comments.
My thinking, you see, was that instead of an empty room that we made space into a livable area: But I do see what you mean.
Again, when I took a lot of these shots, the impact on a web site was not in my mind, it was a pictorial review for the homeowner.
I appreciate that I will need to think about, and frame my pictures differently.
Regards,
Aaron

Quality repairs for your home.


AaronR Construction
Vancouver, Canada


 

Quality repairs for your home.

AaronR Construction
Vancouver, Canada

 

leonap's picture

(post #67262, reply #19 of 21)

You're welcome. I'm glad you were able to take my critique in the spirit in which it was given. Again, best wishes.

Maedl's picture

(post #67262, reply #21 of 21)

I think you've done a nice job with the website. It has a masculine feel to it, but your text is nicely written and not difficult to understand for a person with no construction background. White space is always good, so I might think about cutting down the "Contact Us" info that runs down the right side. That would allow you to make the font a bit larger--it is on the small side where you describe projects. You might not want to include so much detail (i.e. the rot in the bathroom renovation) because that sounds pretty scary and expensive from a homeowner's perspective. Finally I would not right justify the text. That results in big spaces between words, which doesn't look good on the page and makes it a bit more difficult to read.

Margie
Between the Alps and the Chesapeake Bay:
Where Food and Culture Intersect
www.alpsandbay.blogspot.com

Margie Between the Alps and the Chesapeake Bay: Where Food and Culture Intersect www.alpsandbay.blogspot.com